... by means of deploying “big data”, neoliberalism has tapped into the psychic realm and exploited it, with the result that, as Han colourfully puts it, “individuals degrade into the genital organs of capital”. Consider that the next time you’re reviewing your Argos purchase, streaming porn or retweeting Paul Mason. Instead of watching over human behaviour, big data’s digital panopticon subjects it to psychopolitical steering.
Psychopolitics: Neoliberalism and the Power of New Technologies
And here is what John Lanchester wrote in details a few months ago,
You are the product