What is it? The Advertising Standard Authority (ASA) said the Missguided advert featured "highly sexualised" images and "objectified women", while it told Boohoo to make sure its advertising was "socially responsible". The BBC's research found that on a typical UK High Street fashion retailer's website, 8% of women's modelling images were "racy", compared with 16% for online-only sites. Missguided said: "Our website reflects what appeals to the young women who love to buy from us - sassy, empowered, unafraid of what others think." In a world, "a free market," where almost everything is commodified, who has a monoply on definitions? Is sexualising and commodification of the body confined to fashion advertisement? Is it not one of the values that distinguishes "us," the "liberated", from the Other, but unites us with a commodified/sexualised Colombian or a Japanese?
“The West won the world not by the superiority of its ideas or values or religion (to which few members of other civilizations were converted) but rather by its superiority in applying organized violence. Westerners often forget this fact; non-Westerners never do.” —Samuel P. Huntington, The Clash of Civilisation and the Remaking of the World Order, 1996, p. 51