In an excellent interview at the Register.com, the documentary film-maker Adam Curtis identifies the contours of this regime of affective management. TV now tells you what to feel.
It doesn’t tell you what to think any more. From EastEnders to reality format shows, you’re on the emotional journey of people – and through the editing, it gently suggests to you what is the agreed form of feeling. “Hugs and Kisses”, I call it. I nicked that off Mark Ravenhill who wrote a very good piece which said that if you analyse television now it’s a system of guidance – it tells you who is having the Bad Feelings and who is having the Good Feelings. And the person who is having the Bad Feelings is redeemed through a “hugs and kisses” moment at the end. It really is a system not of moral guidance, but of emotional guidance. Morality has been replaced by feeling. In the ‘empire of the self’ everyone ‘feels the same’ without ever escaping a condition of solipsism. ‘What ...
“The West won the world not by the superiority of its ideas or values or religion (to which few members of other civilizations were converted) but rather by its superiority in applying organized violence. Westerners often forget this fact; non-Westerners never do.” —Samuel P. Huntington, The Clash of Civilisation and the Remaking of the World Order, 1996, p. 51