By blending historical inquiry with theoretical critique, Whyte’s account clarifies that neoliberal human rights did not emerge “from nowhere” but, rather, flowed from a long-standing, self-conscious, neoliberal tradition of forging rhetorical links between market morals and human rights. The Morals of the Market
“The West won the world not by the superiority of its ideas or values or religion (to which few members of other civilizations were converted) but rather by its superiority in applying organized violence. Westerners often forget this fact; non-Westerners never do.” —Samuel P. Huntington, The Clash of Civilisation and the Remaking of the World Order, 1996, p. 51