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"In Britain, there was more emphasis on the language of economics, specifically the ‘supply side’ idea that the interests of investors and entrepreneurs were paramount. As the theory behind Thatcherism had it, government services shrink everybody’s incentives to produce, compete and invest. They reduce the motivation for businesses to deliver services, and ordinary people’s desire to work. Toughness, even pain, performs an important moral and psychological function in pushing people to come up with solutions. Pain  works . Only pain forces people to adapt and innovate. In practice that may mean all sorts of things: migrating, reskilling, sacrificing weekends or family time, selling property, the ‘gig economy’ and so on. The productiveness of pain is a central conservative belief, whose expression might be economic, but whose logic is deeply moralistic." — William Davis