"In posing the question, ‘who is the subject supposed to recycle?’ [Campbell] Jones denaturalizes an imperative that is now so taken for granted that resisting it seems senseless, never mind unethical. Everyone is supposed to recycle; no-one, whatever their political persuasion, ought to resist this injunction. The demand that we recycle is precisely posited as a pre- or post-ideological imperative; in other words, it is positioned in precisely the space where ideology always does its work. But the subject supposed to recycle, Jones argued, presupposed the structure not supposed to recycle: in making recycling the responsibility of ‘everyone’, structure contracts out its responsibility to consumers, by itself receding into invisibility. Now, when the appeal to individual ethical responsibility has never been more clamorous – in her book Frames Of War, Judith Butler uses the term ‘responsibi-lization’ to refer to this phenomenon – it is necessary to wager instead on structure at its most totalizing. Instead of saying that everyone – i.e. every one – is responsible for climate change, we all have to do our bit, it would be better to say that no-one is, and that’s the very problem. The cause of eco-catastrophe is an impersonal structure which, even though it is capable of producing all manner of effects, is precisely not a subject capable of exercising responsibility. The required subject – a collective subject – does not exist, yet the crisis, like all the other global crises we’re now facing, demands that it be constructed. Yet the appeal to ethical immediacy that has been in place in British political culture since at least 1985 – when the consensual sentimentality of Live Aid replaced the antagonism of the Miners Strike – permanently defers the emergence of such a subject."

—  Mark Fisher, Capitalist Realism