"[T]he dominance of western culture, and its globalisation through this dominance, should not be confused with universalism. Just because a particular discipline or a discourse is accepted or practised throughout the world, it does not mean that discipline or discourse is universally valid and applicable to all societies. After all ... burgers and coke are eaten and drunk throughout the world but one would hardly classify them as universally embraced, healthy and acceptable food : what the presence of burgers and coke in every city and town in the world demonstrate is not their universality but the power and dominance of the culture that produced them. The same logic applies to disciplines and discourses." 

— Ziauddin Sardar