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Love Your Work And Be Happy

Just as the Protestant work ethic can be construed as an ideology propagated by the bourgeoisie and inculcated into the working classes, the current discourse of love and happiness at work undoubtedly finds its greatest resonance within the professional and managerial classes. But just as the work ethic in the U.S. today circulates widely in the culture — as well as among employers, public officials, and policymakers — as an unquestioned value, the mandate to love our work and be happy with it is arguably becoming increasingly hegemonic as a cultural script and normative ideal.

How do we make ourselves happy and in love with our job? Here is a typical response: add new responsibilities, get more involved, learn additional skills, add qualifications, and upgrade your game (Hannon 2015, 22, 152-153). Happiness at work, “a mindset that allows you to maximize performance and achieve your potential,” is, as is often repeated, “strongly related to productivity” (Pryce-Jones 2010, 4, 10). In other words, employers can rest assured that “happiness is good for business” (Kjerulf 2014, 117). In this form, the advice conforms to the model of mere propaganda: consciously propagated ideas intended to induce an expedient response. A first pass through the literature finds plenty of these rather ham-fisted efforts at indoctrination.

Feminist Critique and the New Ideologies of Work

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Young carers in a developed economy

According to Oxfam, "The 22 richest men in the world now have more wealth than all the women in Africa. Women and girls put in 12.5 billion hours of unpaid care work each and every day —a contribution to the global economy of at least $10.8 trillion a year, more than three times the size of the global tech industry."

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