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Commodify Your Dissent

It is a good summary.

With the husk of revolutionary language retained, capitalism has encircled the very idea of leftist transformation. Pepsi may have figured out how to create a resurrectionist Pepsi Generation in the 1960s, but now brands conjure group identities from inchoate public feelings by tailoring messages towards those who want to feel radical; Buzzfeed structured its entire business model around this approach for more than a decade. Change without change.”

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